Social Media & External Communication Manager

About Agent F Agent F is building an autonomous finance function: software that takes on the work of keeping a company’s finances in order. That means bringing information together from different systems, recording transactions correctly, preparing useful reports, and helping people understand what needs their attention. Today, much of this work depends on spreadsheets, repeated data entry and people checking one system against another. Our ambition is to make that work increasingly automatic, while keeping every number explainable and every consequential action under clear control. We are building towards a complete business management system for growing companies. This role will shape both the company and the way we work. About the role You will own how Agent F and its founder show up in the world: on LinkedIn, Instagram and YouTube, on the blog and in the newsletter, in the press, on podcasts and stages, and in the ecosystem around us. You will create and distribute content every day, run the founder’s profiles, manage relationships with journalists and media makers, and keep the network warm. The bar is concrete. At least one to two good pieces of content go out every day. The audience grows, and it is the right audience: finance and operations leaders, founders and the people around them. Inbound interest arrives that can be traced back to something you published. You will have the founder’s time, the customers’ stories and the product’s progress as raw material; turning that into a consistent, credible voice is your job. You will work closely with the Online Marketing Manager, who owns paid channels and the funnel. You own the organic, owned and earned side: the brand, the voice, the content and the relationships. What you will build and own The founder’s presence. Positioning, editorial calendar, drafting and publishing, replies and community. The founder reviews; you run it. The company’s channels. LinkedIn, Instagram, YouTube, blog, newsletter. One voice, one visual identity, a cadence that does not slip. Daily content. Posts, short videos, articles, visuals. Take one idea and make it work across formats and channels. External communication. Press relations, podcasts, events and speaking, launches and announcements, partner communication; working with PR agencies where engaged. The network. Journalists, podcasters, communities and ecosystem contacts, kept on a live list and in a warm relationship. Brand assets. Guidelines, templates and tone of voice, kept current and actually used. For example, a customer goes live and their CFO says something memorable in the final call. You would turn it into a founder post the same day, a short video for the company channel the next, a line in the newsletter and a pitch to a journalist who covers finance software, and track what came back from each. What you bring You have three or more years in content, social media or communications for a B2B company or a founder brand, with proof of an audience you built and content you shipped at pace. You write clearly in German and English, edit short video and work with design tools and AI tools every day. You understand finance, software or the Mittelstand well enough to write for a demanding audience without embarrassing yourself or us. You can show us a channel you grew, a piece that worked and one that did not, and a press placement you earned. You are fast, consistent and allergic to empty posts, and you are comfortable approaching journalists and strangers. Core experience Daily content production across LinkedIn and at least one video platform, with measurable audience growth. Writing in German and English for a professional audience; editing short video; working with design and AI tools. Running a founder’s or an executive’s public profile. Press and media relations: pitching, placing, maintaining relationships. Community and network management in a B2B context. Reading analytics and adjustin