Performance Marketing Manager

About Allica Bank Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business. You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK’s most recommended business bank. We are rare amongst banks in that our senior leadership team have backgrounds at worldleading fintechs, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same. Role Description The Performance Marketing Manager at Allica Bank is responsible for scaling customer growth across our Business Bank Account and Lending products while maintaining an efficient CAC:LTV. This role combines strategic thinking with hands-on execution. Working closely with the team,you’ll bring strong analytical rigour, marketing instinct, and a bias for action - using data, automation, and AI to drive performance at scale. Principal Accountabilities Performance Marketing Execution & Strategy Lead hands-on campaign execution and strategy across Paid Social (with a focus on Meta Ads), Paid Search, PMax, and other key channels.  Optimise creative, user journeys, campaign structures, and targeting, with structured experiments & test-and-learn roadmaps to scale results efficiently.  Plan and deliver acquisition initiatives that balance near-term results with long-term growth goals. Data & Reporting  Ensure all activity is tracked comprehensively and maintain accurate reporting of campaigns and creative.  Provide clear and actionable recommendations by analysing performance data. Team & Vendor Management  Manage and develop a small team, fostering ownership and executional excellence.  Oversee agency and partner performance, ensuring alignment with KPIs and quality standards. Marketing Technology & Automation  Set up and optimise workflows and integrations using tools like HubSpot and Zapier. Use AI and automation to improve speed, scale, and campaign effectiveness. Cross-Functional Collaboration  Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition.  Contribute to go-to-market planning and unify performance with brand-led growth. Personal Attributes & Experience Skills & Experience 4+ years hands-on experience executing and scaling high-performing Performance Marketing campaigns, ideally with a strong focus on Meta Ads and Google ads within Fintech.  Owned and delivered robust test-and-learn processes at scale, with specific focus on creative testing systems and user journey testing.  Strong modelling and analysis skills using Excel and other analytics & visualisation tools. Strong understanding of attribution, tagging, and offline conversion tracking, with experience optimising campaigns to pipeline events.  Familiar with HubSpot, Zapier, and basic no-code automation.  Experience managing at least 1-2 direct reports and external partners.  Working proficiency with SQL is desirable Exposure to Financial Promotions or regulated industries is desirable Mind