AI GTM Specialist

We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team . Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships . The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue . Th is role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for th is role, your recruiter will share more about the in-office requirements . What you’ll achieve Drive AI product revenue across your region: Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close . Serve as commercial subject matter expert: Advise account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI . Lead commercial NPI: Build initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale . Align with frontline sales managers: Partner closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency . Build deals for speed to value: Help customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close . Represent Asana’s AI vision: Present AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals . Provide field feedback: Act as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input . Serve as the regional commercial voice: Provide leadership with visibility into regional AI trends, opportunities, and risks . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . 8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue . Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI . Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points . Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders . Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging . Experience building scalable enablement assets and delivering training to sales teams . Adaptability in fast-paced environments with evolving priorities and new product introductions . Collaborative mindset with strong c ross-functional partnership skills across sales and technical teams . At Asana, we're com mitted to building teams that include a variety of background s, perspectives, and skills, as this is critical to helping us ach ieve our mission . If you're interested in this role and d