Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana’s go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation . We’re looking for a Customer Marketing & Advocacy Manager to join our team in Chicago or Vancouver to own our core advisory programs: Customer Advisory Boards (CAB), the Customer Product Council, and Lighthouse, our early-adopter validation program . In this highly visible role, you will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact a nd pipeline growth . This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wedne sdays . Working from home on Fridays depends on the type of work y ou do and the teams with w hich you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year-round value exchange, owning recruitment, membership growth, agenda design, and event experiences . Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer-approved proof points for Tier 1 launches . Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities . Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go-to-market strategies . Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi-format assets, including case studies, customer films, speaker engagements, and media opportunities . Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience . Proven track record creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs . Strong program management skills with experience executing complex, multi-stakeholder programs and initiatives independently . Collaborative leadership and cross-functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders . Strong customer relationship skills, with the ability to navigate executive-level conversations and champion a customer-fi rst approach . Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcome s . Willingness and ability t o travel as needed for in-person customer events and market ing initiatives . At Asana, we're committed to bui lding teams that include a variety of backgrounds, perspectives , a nd skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we stil l encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact yo u