GTM Partner Acquisition & Development

The Channel and Ecosystems team is dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving partner network . We build and nurture relationships with Channel Partners, Technology Partners, and Strategic Alliances to support Asana customers across geographies . In this GTM Partner Acquisition & Development role, you will be Asana's tip of the spear for identifying, recruiting, and activating a new generation of partners to drive our platform evolution from work management to an AI-powered operating system . You will turn promising strategic relationships into high-performing, revenue-generating partnerships across our global ecosystem . T his role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're i nterviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Develop and execute a strategic partner recruitment plan targeting a new generation of GTM partners aligned to Asana's platform evolution . Identify, evaluate, and recruit partners with proven capabilities in sales, technical solutioning, consulting, change management, and professional services . Establish, grow, and advise C-level and VP-level relationships at target partner organizations to position Asana's platform vision . Architect joint business plans defining shared revenue goals, go-to-market strategy, pipeline targets, and comprehensive enablement plans . Drive tight field alignment between partner sellers and Asana's direct sales team for seamless co-selling and opportunity management . Work cross-functionally with marketing, partner programs, customer success, and solutions engineering to build a surround-support model for partners . Establish clear KPIs, performance scorecards, and QBR frameworks to track partner health, pipeline contribution, and partner-sourced/influenced revenue . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . Track record in channel partnerships, partner development, or strategic alliances within SaaS or enterprise software . Demonstrated success recruiting and activating new partners from scratch . Deep familiarity with the GTM partner ecosystem (SIs, consultancies, technology advisors) and adjacent technology ecosystems (e.g., Atlassian, Salesforce, ServiceNow, Microsoft) . Strong executive presence with the ability to engage, advise, and present effectively to partner C-suites and senior leadership . Strong grasp of AI-powered SaaS platforms and the ability to internalize and evangelize Asana’s Work Graph® and platform capabilities . Collaborative mindset with experience working acro ss marketing, sales, product, and customer success teams to drive growth . Data-driven approach with experience b uilding partner scorecards, QBR frameworks, and performance dashboards . At Asana, we're committed to building teams that include a variety of backgr ounds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to ach ieving our mission . We believe that compensation should be reflect ive of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity aud it .