Senior Paid Social Specialist

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces , and the Human Rights Campaign Foundation's Corporate Equality Index ! About the role We’re looking for a Senior Paid Social Specialist to run and improve a high-impact paid social program that helps turn awareness into pipeline for Attentive. You’ll manage the day-to-day execution of an established LinkedIn program with meaningful investment behind it, while bringing a point of view on how to improve performance and where to test next. You’ll plan and execute tests across audiences, creative, formats, messaging, and funnel stages, then evaluate the results and apply what you learn to strengthen campaigns and business outcomes. You’ll also help test additional paid social channels and iterate on demand paths across platforms to identify where we can reach and convert the right audiences most effectively. Your work will span the customer journey, from building awareness and amplifying thought leadership to generating demand and supporting pipeline. You’ll work closely with Demand Generation, Sales, Brand Social, Creative, Content, Product Marketing, Marketing Operations, Analytics, and our platform partners to execute campaigns, share insights, and improve how paid social supports our go-to-market goals. This role is a strong fit for someone with a creative eye and a performance mindset. You’ll bring ideas for reaching the right audiences, use data to understand what’s working and why, and make clear recommendations about what to optimize, test, or change next. This role is hybrid from NYC with an expectation to be in office from Tuesday-Thursday weekly. What you’ll accomplish Own and evolve our paid social strategy Own paid social strategy, execution, budget, testing, and performance, with LinkedIn as a core channel to start. Build strategies across the funnel that support brand, demand generation, pipeline, and revenue goals. Manage a meaningful media investment and continually evaluate where to scale, refine, or shift spend. Translate broader go-to-market priorities into creative paid social campaigns and programs. Stay close to new platform capabilities, formats, AI tools, and industry developments, bringing the most useful ideas into our program. Use AI thoughtfully to identify insights, surface creative and audience optimization opportunities, and streamline manual campaign and reporting tasks. Help shape how our paid social strategy evolves as our business and GTM priorities change. Reach and engage audiences that matter Build and continually refine our audience strategy using first-party data, account-based audiences, retargeting, platform targeting, and other relevant approaches. Partner with Sales and Marketing Operations to keep audiences aligned with our ideal customer profile and current go-to-market priorities. Analyze platform insights, CRM data, and campaign performanc