Director of Communications – International Shows (Touring & Resident)
Cirque du Soleil Entertainment Group LondonEst. Est. GBP 85,000–120,000 / yearLead
Estimated range based on role, country and industry — not published by the company.
Key requirements
- Crm
***Le poste étant basé en Angleterre, la description de poste est disponible uniquement en anglais.***
***As this position in based in England, the job description is available in English only.***
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Director of Communications – International Shows (Touring & Resident)
Sales, Marketing and Communications
Full-Time Position
Reports to: Reports to Vice President - Commercial, Europe, Middle East and Asia with a functional reporting line to SVP, Communication
Scope: All international shows outside the Americas (Europe, UK, Middle East, Africa, Asia-Pacific & Oceania) + Public Affairs
Teams: Touring show PR teams (embedded on tour) + Resident show PR teams, and their respective agency rosters
Role Purpose
The Director of Communications – International Shows (Touring & Resident) is responsible for driving demand, building anticipation, and ensuring cultural relevance for Cirque du Soleil’s shows across all markets outside the Americas.
This role elevates show communications into a strategic growth engine , integrating PR, earned media, and public affairs to create urgency, unlock market opportunities, and support commercial performance across every international production.
Based in London, this role acts as the central show communications and public affairs lead for international markets , ensuring alignment between show storytelling, market-level marketing plans, and cross-functional execution across multiple time zones, languages, and regulatory environments.
Core Mission
Drive anticipation, urgency, and sustained demand for international touring and resident shows
Make communications a core lever of the show marketing mix , fully integrated with paid, CRM, and ticketing
Lead, develop, and set standards for the touring and resident show PR teams and the agencies that support them
Own the strategy and governance of show-specific social media channels as an earned and owned demand driver
Leverage public affairs as a growth enabler to unlock market access, market entry, and partnerships
Ensure communications is a core driver of ticket revenue and brand equity outside the Americas
Orchestrate cross-functional alignment to deliver cohesive show launches across diverse international markets
Key Responsibilities
1. Show Communications Strategy – International Touring, Resident Shows & Public Affairs
Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs
Embed communications within the end-to-end demand engine (onsale → launch → sustain), in lockstep with market marketing plans
Integrate public affairs into market entry and growth strategies for new territories
Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners
2. Show Communications Leadership (Europe, UK, Middle East, Africa, APAC & Oceania)
Own communications strategy and performance across all international touring and resident productions
Ensure each show delivers:
Clear, differentiated narrative
Strong local and cultural relevance, adapted per market and language
Full lifecycle comms (pre-onsale → launch → sustain)
Implement standards, playbooks, and governance that scale across markets and local agency partners
Act as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required
3. Show-Specific Social Media Ownership
Ensure each show PR team owns the strategy, management, and community engagement for its show-specific social media channels
Set the content, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrand
Align show channel activity to the onsale, launch, and s
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