Senior Growth Marketing Manager

Who We Are Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY. Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface. Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work. Description Cobalt is looking for a Senior Growth Marketing Manager to join our marketing team. This isn't a traditional demand gen role. We are building a sophisticated Growth Marketing framework that is focused on automation and orchestration to identify accounts with the highest propensity to buy, and nurture them into turning purchase ready. In this role, you will develop and execute integrated marketing playbooks and measure the efficacy of the programs on regular cadences. With the goal of generating and accelerating pipeline across North America and EMEA regions, you will leverage your experience to build systems that are scaleable, repeatable and sustainable. With tight alignment with Sales and Revenue Operations teams, you will utilize Salesforce, UserGems, HubSpot to identify intent and track buyer movement, in support of both new business and expansion pipeline. You are accountable, fearless in taking ownership, and ready to move beyond "lead gen" to innovate programs across the entire customer journey. What You’ll Do Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new logo acquisition and expansion within existing customer accounts. Multi-Touch Program Engagement : Drive multi-channel initiatives (such as email, webinars, social, direct mail and digital advertising) to guide target prospects through every phase of the buyer journey. Automation & AI Agents: Design and oversee automated agents to streamline routine workflows, accelerate program delivery, and ensure swift, confident execution. Intent & Movement Orchestration: Use UserGems intent signals and tracking to trigger automated playbooks that reach and engage buying committees and follow previous champions to new target accounts. Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive whitespace expansion and cross-sell. Content Strategy & Execution: Co-own the content calendar alongside the content team, designing multi-format programs to engage key contacts and activate target accounts. Sales & Success Enablement: Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations. Analytics & Optimization: Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met. You Must Have Experience: 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment. ABM Execution: Demonstrable exp