Digital Demand Generation & Growth Manager

What is Cobre and what do we do? Cobre is Latin America’s leading instant b2b payments platform. We solve the region’s most complex money movement challenges by building advanced financial infrastructure that enables companies to move money faster, safer, and more efficiently. We enable instant business payments—local or international, direct or via API—all from a single platform. Built for fintechs, PSPs, banks, and finance teams that demand speed, control, and efficiency. From real-time payments to automated treasury, we turn complex financial processes into simple experiences. Cobre is the first platform in Colombia to enable companies to pay both banked and unbanked beneficiaries within the same payment cycle and through a single interface. We are building the enterprise payments infrastructure of Latin America! What we are looking for: We are hiring a hands-on Digital Performance & Demand Generation Manager who combines paid media, advanced analytics, HubSpot automation and AI to build a scalable, profitable acquisition engine. Success is measured in qualified pipeline and revenue, not lead volume. We value people who challenge assumptions with data, act proactively and treat AI as a core part of modern marketing. What would you be doing: Paid acquisition and demand generation Design, run and optimize full-funnel B2B campaigns on Google Ads, LinkedIn Ads and other paid channels, aligned with priority markets, industries, personas and enterprise accounts. Own results from targeting to qualified pipeline, prioritizing business value, opportunity quality and expected revenue over lead volume. Manage budget, pacing, bidding, segmentation and reallocation toward the highest-return segments, with clear targets and corrective plans. Analytics, attribution and forecasting Build a measurement framework that links ad spend to pipeline and revenue across the funnel: Click → Lead → MQL → SQL → Opportunity → Customer. Maintain dashboards that integrate ad platforms, HubSpot, GA4 and BI tools, tracking CPL, cost per MQL/SQL/opportunity, CAC, pipeline generated, ROAS and revenue contribution, by channel, campaign and industry. Enforce tracking standards (UTMs, conversion events, offline conversions, CRM integration) and data consistency. Build forecasting and financial models for leads, pipeline and acquisition cost, and turn the data into concrete budget and funnel recommendations. HubSpot, marketing automation and lead operations (advanced HubSpot is mandatory) Own the marketing-side configuration of HubSpot: workflows, lifecycle stages, lead scoring, segmentation, nurturing and reactivation flows. Build and improve round-robin assignment and routing (country, industry, account ownership, lead quality, team availability). Monitor assignment accuracy, time to assignment, response times and SLA compliance; add alerts, fallbacks and data quality controls to prevent lead leakage. Deliver closed-loop reporting with Sales and Revenue Operations, keeping funnel definitions and qualification criteria consistent, and eliminate manual processes that limit scale. AI-driven marketing and automation (practical experience with Claude and AI agents is mandatory) Use Claude daily for campaign analysis, diagnostics, automation design and reporting. Build or orchestrate AI agents that detect routing issues, unassigned leads and SLA breaches, and flag anomalies in cost, conversion and lead quality. Integrate AI processes with HubSpot and other tools through APIs, webhooks or automation platforms, with human validation, access controls and monitoring, especially when handling customer data or updating CRM records. Continuously test new AI capabilities and measure their impact. We look for demonstrated implementation, not just familiarity with AI tools or prompt writing. Experimentation and conversion optimization Run a structured experimentation roadm