Senior SEO manager

Role Overview Diabolocom is looking for a Senior SEO Manager to own organic growth across SEO and GEO. This is a commercially focused role. You will be expected to turn search visibility into qualified demand, sales opportunities, pipeline and revenue — not simply report on traffic and rankings. You will own Diabolocom’s international SEO/GEO strategy, lead an SEO team, and decide where to invest across markets, content, technical SEO and AI search to maximize business impact. You will also lead SEO strategy for a major website redesign and migration. The role combines commercial leadership, SEO/GEO expertise, demand generation, team management and hands-on execution in an international B2B technology environment. Key Responsibilities Own SEO/GEO as a growth channel Own the global SEO/GEO strategy, roadmap, KPIs, investment priorities and business case. Set commercial objectives for organic growth and hold the channel accountable for qualified leads, opportunities, pipeline and revenue contribution. Prioritize markets, audiences, keywords, topics and initiatives based on expected business impact. Turn SEO data into clear decisions on where to invest, optimize or change direction. Partner with Marketing, Demand Generation and Sales leadership to align organic growth with wider revenue goals. Lead international SEO, content and conversion Grow organic performance across Diabolocom.com, six subdomains, six languages and multiple markets. Build keyword and content strategies by country, language, buyer intent and commercial priority. Develop high-intent landing pages, comparison pages, use cases, industry pages and other conversion-focused assets. Ensure content is localized rather than simply translated. Optimize existing content based on traffic, conversion potential and business value. Improve conversion through stronger CTAs, forms and user journeys. Track organic leads, conversion rates, qualified opportunities and pipeline alongside traditional SEO metrics. Build visibility across AI search and LLMs Own Diabolocom’s GEO and AI-search strategy across ChatGPT, Gemini, Google AI Overviews and emerging platforms. Define how AI visibility supports authority, demand creation and commercial growth. Track mentions, citations, source visibility and share of voice across priority queries. Improve topical authority through expert content, earned mentions, digital PR, partnerships, citations and link acquisition. Monitor competitor visibility and adapt strategy as AI search evolves. Lead the SEO team and agency ecosystem Manage and develop a team of two SEO specialists, including one SEO Manager and one DACH-focused SEO Specialist. Set priorities, objectives and KPIs tied to business outcomes. Review and challenge recommendations to ensure initiatives have measurable commercial impact. Coordinate Content, Demand Generation, Sales, Product and Web teams. Manage collaboration with external SEO and web agencies. Lead SEO for the website redesign and migration Act as the internal SEO lead for Diabolocom’s website redesign. Ensure SEO supports both organic visibility and future acquisition performance. Own requirements across architecture, URLs, internal linking, metadata, structured data and international SEO. Lead migration planning, including URL mapping, redirects and pre-/post-launch validation. Protect existing SEO equity while creating a stronger platform for future growth. What We’re Looking For 6–8+ years of direct SEO experience, including ownership of SEO strategy in B2B technology, SaaS or a similarly complex digital business. Demonstrated experience running SEO as a commercial growth channel, with accountability for leads, opportunities, pipeline or revenue. Strong business judgment and ability to prioritize initiatives based on c