Field Marketing Manager

About Dust Work is being rewritten, and the people holding the pen are the ones who actually run it. With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast. We're serving great customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026. Dust is backed by Sequoia with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 . Summary We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market. This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences. You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened. Responsibilities Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy Negotiate packages with event vendors and venues Drive Pipeline Through Events Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline Own CRM hygiene: track leads, update HubSpot, and report on event performance Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings) Execute Flawlessly on the Ground Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor Travel to events across the US regularly (est. 1–2x/month) Create Event Content and Communications Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas Work with the broader Marketing team to adapt assets to US market tone and priorities Measure and Improve Report on event ROI: leads generated, pipeline created, conversion rates Run structured retros after each event and implement learnings in the next cycle Help the team sharpen the strategy every quarter What We're Looking For 5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS Proven track record of executing events that directly generate pipeline and revenue Strong project management skills: you can run 5 events in parallel without dropping the ball Sales-first mindset : you understand that events are a pipeline tool, not a PR exercise Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close Comfortable with HubSpot or equivalent CRM for