Senior Content Marketing Manager

A little about us… Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation ! More about our team and company: Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg Our careers page: https://www.fleetio.com/careers We're looking for a strategic, creative, and highly skilled content marketer who knows how to turn complex ideas, industry trends, and original research into compelling stories that educate audiences, influence buying decisions, and drive business growth. You're an exceptional writer and storyteller who can transform data and insights into thought-provoking content that positions a brand as an industry authority. You thrive at the intersection of content strategy, thought leadership, and demand generation. You understand that great content doesn't just attract attention—it builds credibility, shapes conversations, and creates demand. You know how to develop a compelling narrative and bring it to life across multiple formats, channels, and stages of the buyer journey. You're equally comfortable developing a long-form industry report, crafting executive thought leadership, or responding quickly to emerging industry trends. You're naturally curious, highly organized, and self-driven, with a passion for finding interesting stories and bringing them to market. As Fleetio's Senior Content Marketing Manager, you'll lead the development of thought leadership content that establishes Fleetio as a trusted voice in fleet maintenance and fleet management. You'll collaborate closely with Product Marketing, Customer Marketing, Creative, and Revenue Marketing to create high-impact content that strengthens our brand, fuels integrated campaigns, and contributes to pipeline and revenue growth. Your Impact Lead Fleetio's thought leadership content strategy Develop and execute a thought leadership content strategy that positions Fleetio as an authority in fleet maintenance, fleet management, and the broader transportation industry. Create compelling, high-quality content across industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations. Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and compelling narratives. Identify emerging industry conversations and proactively develop timely, relevant content that keeps Fleetio at the forefront of the market. Build an integrated content engine Own and manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns. Develop cornerstone content assets and create strategies to extend their impact across blogs, social media, webinars, email, paid advertising, and other channels. Partner with Growth Marketing to ensure content supports SEO, AI-driven search discovery (AEO), and organic audience growth. Collaborate with Product Marketing, Customer Marketing, and Creative teams to ensure content is accurate, differentiated, engaging, and aligned with Fleetio's broader messaging. Balance long-term editorial initiatives with the agility to capitalize on timely industry trends and business opportunities. Drive demand generation and business impact Partner with Revenue Marketing to develop content that attracts, engages, and converts prospective customers across SMB, mid-market, and enterprise segments. Create content that supports integrated campaigns, lead generation, account-based marketing, and sales enablement initiatives. Develop distri