Lifecycle & Email Marketing Manager

Lifecycle & Email Marketing Manager Fresh Prints ' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list. We're looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel. This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it. This role is about: Owning every word that goes out — subject lines, body, CTAs — across email and SMS Turning a solid technical setup into a channel people actually look forward to hearing from Building lifecycle flows that feel like a conversation, not a drip someone got trapped in Writing for a college-age audience in a voice that feels made for them, not blasted at them Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next What You'll Own Campaign Email & SMS Content Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints ' major marketing moments Work with our brand and creative teams on design and copy so every send feels on-brand Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing Lifecycle Program (Email & SMS) Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table Own segmentation: define the audiences and journey logic that decide who gets what, when Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box Deliverability & Performance Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next" Who You Are You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with a message rather than glance at it before archiving. You understand lifecycle marketing at a real level — you know the difference between a nurture message and a conversion message, and you write them differently. You're fluent in email (and increasingly SMS) as a channel: you know what deliverability means, you care about