Consumer Insights Manager

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Your Mission You’ll turn customer and brand research into clear, decision-ready insights — leading select studies end-to-end, keeping our brand health reporting sharp, and partnering closely with the Head of Global Customer & Market Insights to advance the wider learning agenda. What you’ll do Lead research projects end-to-end: drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement — choosing the right method and balancing rigor vs. speed for each brief. Keep brand health measurement running smoothly: maintain the tracking dashboards and reporting cadence. Contribute to the learning agenda: help map knowledge gaps in your focus areas, propose and prioritize research questions. Support Creative, Supply Marketing and PR: design and run dedicated pre/post studies, help with partner selection, and prepare campaign readouts that sharpen strategy and creative. Make insights accessible and actionable: produce crisp one-pagers and exec summaries for your studies, contribute to “insights roadshows,” and help maintain a searchable insights library. Help modernize the toolkit: pilot AI-assisted analysis and synthesis tools, test new methods, and share what works with the wider team. Build strong working relationships across Brand, PR/Comms, Data/Analytics, CRM, and UXR representing insights confidently in your own projects and forums. Partner with and support the Head of Global Customer & Market Insights on key strategic initiatives: prepare materials for exec and leadership audiences, help drive cross-functional alignment, and step in to represent the function when needed. Coordinate with our research freelancer and help brief and manage agencies on assigned projects (scoping, timelines, SOWs). Champion ethics and quality: uphold research best practices, privacy, and inclusive, unbiased language in surveys and stimuli. Your Toolkit 5+ years in insights, research, strategy, or brand analytics (agency or client-side); travel, marketplace, or consumer tech experience is a plus, not a must A track record of running well-designed studies independently and translating mixed signals (reports, trackers, qual/quant) into simple, decision-ready recommendations. Solid research craft: writing tight briefs, sound method design and sampling, avoiding bias, and storytelling with evidence. Strong communication skills: you translate data into “so what / now what” and adjust depth for execs vs. working teams. Initiative and ownership: you drive your projects independently, while knowing when to loop in the Head or escalate a decision. A collaborative mindset: you build trust and alignment with stakeholders across functions, even under competing priorities. Curiosity: you test new tools and methods and keep an eye on industry thinking (behavioral science, jobs-to-be-done, consumer psychology). Hands-on with survey platforms and trackers; comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light stats. Comfortable using AI tools to speed up analysis and synthesis. Experience running (or closely supporting) segmentation, brand/creative testing, and campaign effectiveness studies. Some experience briefing or coordinating freelancers or agencies on individual projects. Excellent written and spoken English; additional languages are a plus. How we’ll measure impact Quality, rigor and timeliness of the studie