Senior Brand Strategist

Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Shape the brands that shape health. At Grey Health, we believe health brands deserve the same ambition, creativity and cultural relevance as the world's most iconic consumer brands. We're looking for a Senior Brand Strategist who is endlessly curious about people, behaviour and culture. Someone who loves untangling complex challenges, finding unexpected opportunities and turning insights into ideas that make a genuine impact. This is a chance to work at the intersection of strategy, creativity, science and culture, helping to build brands that don't just communicate healthcare, but make it matter. You'll partner with some of the industry's most talented creatives, medical experts and client leaders to create work that changes perceptions, influences behaviour and delivers business results. As a Senior Brand Strategist, you'll play a key role in developing insight-led brand and communications strategies for healthcare, wellness and pharmaceutical clients.From uncovering audience insights and market opportunities to shaping creative platforms and client narratives, you'll help turn complexity into clarity and create ideas that inspire action. This role is ideal for someone who combines analytical thinking with creative imagination and enjoys moving seamlessly between research, strategy, storytelling and collaboration. KEY RESPONSIBILITIES: Develop insight-led brand, positioning and communications strategies.Identify human, cultural and category insights that unlock growth opportunities. Translate complex healthcare and scientific challenges into clear strategic narratives. Write inspiring creative briefs that spark outstanding creative work. Partner closely with creative, medical, engagement and client teams throughout the development process. Design and facilitate workshops, stakeholder sessions and strategic planning discussions. Present recommendations confidently and help shape client thinking. Bring fresh perspectives, new provocations and innovative approaches to every project. Take ownership of strategic workstreams and help drive projects forward with energy and initiative. WHAT YOU WILL NEED: Experience developing brand and communications strategies within healthcare, pharma or wellness. Strong understanding of consumer behaviour, audience insight and brand growth principles. Experience building strategies from