Social & Community Director, Esquire

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture. Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives. We're proud of our heritage – but even more excited about making history. Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ , where teams collaborate in person and connect across brands and functions. Salary – £50,000–£60,000 Salary is dependent on experience and will be assessed in line with the candidate's skills, knowledge and relevant expertise. The Role... As Social & Community Director, you will own the success and growth of Esquire’s social platforms, with a particular focus on Instagram and TikTok. You will set the social strategy and editorial direction, translating Esquire’s wider editorial priorities into distinctive, high-performing, platform-native content that grows, engages and builds a lasting relationship with its audience. Working closely with editors, contributors and creative talent, you will bring Esquire’s editorial pillars to life across social, developing compelling formats and franchises that give audiences a reason to return. You will also play a key role in growing the commercial value of Esquire’s social channels, strengthening their place within the wider brand ecosystem. This is a highly visible editorial role. You will be a host and voice for Esquire, fronting social formats and video content and representing the brand with audiences, partners and at key cultural, brand and membership events. You will also help shape and grow Esquire’s new membership communities, hosting events, contributing to newsletters and working closely with the audience team to engage, nurture and build an active and connected community. Main Duties... Set Esquire’s social strategy across Instagram and TikTok, in line with the brand and wider editorial plans. Define clear audience priorities, content pillars and measures of success, adapting the approach as platforms, behaviours and audience habits evolve. Grow Esquire’s following and engagement in ways that build meaningful, lasting audience relationships. Use analytics, social listening and audience feedback to understand what is working, decide what to make next and continually improve performance. Develop distinctive social formats and franchises that give audiences a reason to return, including video fronted by Esquire’s editorial team. Host and present interviews, cultural coverage and original content, while helping other Esquire talent develop a natural and engaging voice on camera. Work closely with editors, writers, photographers, filmmakers, producers and contributors to commission and deliver distinctive, platform-native work. Set clear creative briefs and maintain high editorial and visual standards. Be hands-on in the filming and editing of social video content created by the editorial team, overseeing production and helping to develop regular, recognisable social franchises. Work closely with the commercial team to turn Esquire’s social reach, influence and expertise into valuable commercial opportunities. Develop partnership ideas that feel right for the brand and its audience, and contribute to pitches and presentations. Make Esquire’s social channels a valuable part of the wider brand ecosystem, strengthening the connections between social, editorial, partnerships, e