Associate Manager, Influencer Marketing

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu We’re hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who can bring Instacart’s brand to life through ongoing, creator-led storytelling. This role will help us remain relevant in the moments that matter, create a consistent pipeline of engaging social content, and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and our broader commercial ecosystem. By building lasting relationships, repeatable processes, and a more effective approach to creator partnerships, this person will help Instacart strengthen its presence across social, extend the impact of our marketing, and create a more sustainable engine for engaging consumers year-round. Twelve months from now, this person will have helped establish a deeper bench of trusted creator relationships, a reliable pipeline of high-quality creator-led content, and a more scalable approach to activating talent across the business with clear learnings on how creator partnerships can contribute to brand and marketing objectives. This is a remote-based role reporting to the Senior Manager, Influencer Marketing. What you'll cook up in your first year This is an exciting opportunity to build a scalable, always-on creator ecosystem that strengthens Instacart’s cultural relevance, extends our brand storytelling, and creates a consistent source of engaging content and creator partnerships for teams across the business. Build a scalable, always-on creator engine: Establish and manage a consistent pipeline of 6–12 creator partnerships per month, creating a reliable cadence of culturally relevant content across Instagram, TikTok, YouTube Shorts, and emerging platforms and formats. Bring an established network and grow strong creator relationships: Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies, and continue expanding that network to give Instacart stronger access to established and emerging talent, more effective negotiations, and long-term partnership opportunities. Deliver creator partnerships efficiently and responsibly: Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking, ensuring programs launch on time, stay within budget, and deliver against defined goals. Establish clear measurement and reporting practices, using performance insights to understand what resonates, optimize future partnerships, and improve the effectiveness of creator investments over time. Make creators a stronger resource across the business: Become a trusted creator partner to Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other cross-functional teams, helping identify the right talent and