Director Marketing & Branding (f/m/d)

Mission Brief Isar Aerospace is entering an exciting new growth phase, advancing to the delivery of commercial launch services for institutional, governmental, and commercial customers worldwide. We are seeking a strategic and hands-on Director Marketing & Branding to lead the company's marketing and brand function, supporting business growth, customer acquisition, and market positioning. Working closely with Sales, Government Relations, Product, and the Executive Leadership Team, you will develop and execute marketing strategies that strengthen Isar Aerospace's brand, generate demand, and accelerate commercial success in the European and international space sector. Leading a compact, high-performing team, you will combine strategic thinking with operational excellence to build marketing capabilities that scale alongside the company's growth ambitions. Your Role in Our Space Mission: Brand Strategy & Positioning Develop and continuously refine Isar Aerospace's brand strategy and positioning, ensuring alignment with the company's Mission, Vision, and Strategy. Own and evolve the company's brand architecture, identity, messaging framework, and visual presence across all touchpoints. Ensure consistent brand application throughout customer-facing channels, materials, events, and campaigns. Monitor market perception, competitor positioning, and industry developments to strengthen differentiation and relevance. Partner closely with Executive Leadership, Sales, Product, and Government Relations to ensure alignment between business objectives and market positioning. Marketing Strategy & Demand Generation Define and implement a comprehensive marketing strategy that supports revenue growth, customer acquisition, partnership development, and long-term business objectives. Develop targeted marketing programs for institutional, governmental, defense, and commercial customer segments. Design and execute integrated campaigns across digital, content, event, and partner channels. Create measurable demand-generation initiatives that strengthen pipeline development and sales effectiveness. Identify and leverage emerging marketing channels, technologies, and opportunities to maximize impact. Product Marketing & Commercial Enablement Translate complex technical products, launch services, and customer value propositions into compelling market-facing narratives. Develop product positioning, messaging, collateral, and go-to-market strategies for launch services and future commercial offerings. Support sales and business development teams with customer-facing materials, competitive intelligence, and market insights. Collaborate with technical and commercial stakeholders to ensure effective communication of product capabilities and customer benefits. Drive market intelligence efforts to identify customer needs, industry trends, and growth opportunities. Events, Partnerships & Market Presence Lead Isar Aerospace's presence at industry conferences, trade shows, customer events, and strategic forums. Develop marketing initiatives that strengthen visibility among key customer, partner, and institutional audiences. Oversee event strategy, sponsorships, and industry engagement activities to maximize business impact and return on investment. Establish partnerships that enhance brand visibility and support commercial objectives. Digital Marketing & Content Oversee the company's digital marketing ecosystem, including website, social media channels, marketing automation, and analytics. Lead the creation of high-quality marketing content that supports brand awareness, customer engagement, and business development. Optimize digital performance through data-driven decision-making, audience insights, and continuous improvement. Establish metrics and reporting frameworks that measure marketing effectiveness and contribution to business outcomes. Team