Director, Product Marketing

About Keyfactor Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor! Title: Director, Product Marketing Location: United States (Remote) Experience: Director Job Function: Marketing Employment Type: Full-time Industry: Computer & Network Security About the position As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of where customer needs are headed and how Keyfactor can win. Keyfactor is looking for a Director of Product Marketing to help shape product strategy and drive the market success of our solutions. Reporting to the Vice President of Product & Customer Marketing, you will lead and develop a team of product marketers and serve as a strategic counterpart to Product and GTM leadership. You will bring customer, market, competitive, and commercial insight into key decisions, sharpen how Keyfactor differentiates, and strengthen how our solutions are positioned within the Keyfactor Trust Control Plane. This role is for a leader who can move fluently between customer conversations, product and business strategy, technical subject matter, and commercial execution. Applicants must be legally authorized to work in the United States. Responsibilities • Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success. • Partner with Product leadership throughout the product development lifecycle, using customer research, market evidence, and commercial insight to influence roadmap priorities and investment decisions. • Maintain deep fluency in the competitive landscape, market shifts, and relevant technology and regulatory trends, and translate them into positioning, messaging, and go-to-market decisions • Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers and connects individual products to the Keyfactor Trust Control Plane. • Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing and packaging input, launch planning, field readiness, adoption, and post-launch optimization. • Drive field readiness, equipping Sales and partners to lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes. • Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes, using the results to identify barriers, recommend action, and improve performance. • Build and develop a high-performing product marketing team with strong customer orientation, market fluency, product partnership, commercial judgment, and accountability. Skills and Qualification • 8+ years of experience in B2B enterprise product marketing, including leadership responsibility for complex, highly technical, or multi-product solutions. • Demonstrated ability to influence product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment. • Proven success translating technical capabilities into differentiated positioning and leading go-to-market strategy from market validation through launch, adoption, and optimization. • Strong business acumen and experience in sales-led enterprise environments, using pipeline, adoption, win-loss, and market data to assess performance and identify growth opportu