Staff GTM Process Analyst

About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve. Curious about our products? Visit our website and try it free! We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us! LastPass is looking for a Staff GTM Process Analyst: In this role, you will own the systems behind our inbound and product-led growth. You will shape how demand is captured, scored, and routed, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. About the team: Marketing Operations is the connective tissue between Marketing, Sales, and Data at LastPass. Sitting at the intersection of systems, analytics, and execution, the team helps go-to-market groups uncover real strategic value. This role is the primary owner for our marketing technology stack and reports to the Director of RevOps Technology and Process. If you are passionate about complex problem solving and motivated by scale, then this is the role for you! Who will you work with? You will partner with Demand Generation and Web on top-of-funnel capture and campaigns, and with Sales and Revenue Operations on lead handoff, routing, and funnel performance. You will also work with Data and Analytics on pipeline reporting and segmentation, and with IT, Business Systems, and vendors on integrations, permissions, and tool evaluation. What are some of the exciting challenges you will be working on? Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), name the root cause behind movements, and drive continuous improvement Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end, from discovery and backlog management through UAT and go-live Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects, including effort estimates, dependencies, and sequencing Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches that reduce manual work and improve speed, accuracy, and scale What does it take to work at LastPass? Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration Strong working knowledge of Salesforce CRM concepts and how dat