Head of Demand Generation

The AI orchestration of your wildest imagination. n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact. Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve: Cultivated a community of more than 650,000 active developers and builders Earned 190K+ GitHub stars, making us one of the world’s Top 40 most popular projects Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation That’s the company we’ve built. Now we’d love to see what you can build. If you’re applying, try n8n out - whether you’re technical or not - and share a screenshot of your first workflow with us. The easiest place to start is here: app.n8n.cloud/register . We’re in a defining moment of an incredible journey. Come and build with us. 🌟 Your main goal will be to own and scale the end-to-end demand engine that turns our builder community and PLG motion into a high-performance pipeline engine for Mid-Market & Enterprise. To do so, you’ll design and lead acquisition, activation, and expansion programs across all channels, backed by strong analytics, experimentation, and cross-functional collaboration. PIPELINE CREATION & OWNERSHIP Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing Define and manage full-funnel experiences from website/CRO to trial activation and enterprise nurture Build and run ABM programs for top accounts with AEs, SDRs, and SEs EXPERIMENTATION & FUNNEL OPTIMIZATION Run a high-cadence experimentation program on messaging, pricing, conversion flows, and more Improve PQL to MQA to SAL conversion through clear stage definitions and sales alignment Instrument lifecycle journeys with onboarding, trial nurturing, and PQL warming TEAM LEADERSHIP & OPERATING RHYTHM Act as a player-coach for a growing team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months Set the operating cadence: weekly channel reviews, monthly pipeline councils, quarterly GTM planning Define hiring bar, regional coverage strategy, and role charters across demand functions TECH STACK & PERFORMANCE MANAGEMENT Own the demand tech stack (HubSpot/Marketo, Segment, Clearbit/6sense, enrichment/routing) in collaboration with RevOps Establish guardrails for CAC payback, shutoff rules, and ROI discipline Forecast and report on performance across ROI, velocity, coverage, and funnel health REQUIREMENTS Must-haves 📊 B2B Demand Gen leadership: You’ve owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years 🧹 Data and attribution fluency: You’re confident navigating multi-touch attribution, forecasting, and CAC payback optimization 📊 Natural Collaborator: You're the best friend of Sales, and see GTM as "one team" 🌍 ABM + funnel strategy: You’ve built and scaled ABM programs and CRO experiments targeting Enterprise 👥 Player-coach leadership: You’ve hired, developed, and led high-performing demand teams and agencies ⚖️ Technical audience empathy: You know how to speak credibly to DevOps, IT, and SecOps buyers Nice-to-haves 🤝 Community-led or open-source GTM: You’ve worked in fair-code, freemium, or open-source environments 📈 Partner co-marketing: You’ve run successful campaigns with marketplaces or tech ecosystems ⚙️ Modern martech experience: You’ve worked hands-on with HubSpot/Marketo, 6sense, product usage signals, and warehouse-native reporting 🏛️ Field & event GTM: You’ve built and executed even