Community-Led Growth Senior Specialist

About Nu Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.   Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability. Visit our Institutional Page Community-Led Growth Senior Specialist (Emerging Markets) About the role As the Community-Led Growth Senior Specialist , you'll build acquisition inside communities Nu doesn't own — WhatsApp and Telegram groups, Reddit threads, diaspora forums — where access is earned, not bought, and where most channels have no native attribution. Once inside these spaces, you'll turn community and cultural insight into content, channel activation, and outreach that drives acquisition, activation, engagement, retention, and referral — always through organic, test-and-learn methods. You will work as the marketing counterpart to a Growth Product Manager. You own community strategy, native content, and channel activation, particularly in social and other hard-to-track spaces where the audience already lives. This role also works closely with Business Analytics. Because most of the channels you'll operate in have incomplete or no native attribution, contributing to credible proxy measurement — in close partnership with your Growth PM and Business Analytics — is as core to this job as the content and community work itself. You'll be responsible for Build and scale community-led growth channels: find, seed, and grow presence inside WhatsApp/Telegram groups, Facebook groups, Reddit threads, and diaspora forums where the audience already congregates, without depending on paid or fully trackable channels. Develop culturally fluent community content and voice: write and produce content that reads as native to each community (a Reddit post, a WhatsApp broadcast, a group meme) rather than as an ad, calibrated to the trust dynamics of expat and global professional audiences across LatAm and EU geographies. Propose measurement approaches for hard-to-track channels: contribute proxy metrics, promo codes, and mixed-method measurement ideas in partnership with Business Analytics and the Growth PM, so channel impact can be argued with evidence, not anecdote. Run experimentation in a test-and-learn model, in lockstep with the Growth PM: translate community insight into testable hypotheses and campaign structures, working the same backlog and review cadence as the product side rather than a parallel one. Operate no-code/low-code growth tooling: build and maintain automation for community outreach and content distribution that scales without heavy engineering dependency. Scout and pilot emerging channels: track and test next-wave channels (GEO/generative-engine optimization, new community platforms) before they become mainstream growth levers. Bring a strong marketing point of view: partner with the Growth PM to shape the growth thesis for your workstream, and represent the marketing perspective clearly to product, data, and country stakeholders. We are looking for a person who Has solid experience in growth marketing, community marketing, or lifecycle marketing, including direct ownership of closed-community or grassroots acquisition (private groups, forums, and other low-visibility community channels) in consumer, fintech, or marketplace businesses. Demonstrated track record contributing to attribution workarounds for channels with incomplete or no native tracking. This is a hands-on execution role. Is comfortable operating without clean data. Makes calls with proxy evidence and mixed-method reasoning, and runs a disciplined test-and-learn cadence rather than waiting for perfect attribution. Cultural fluency across LatAm and/or