Senior Marketing Manager (International Growth)

Shape How the World Discovers Hospitality with OpenTable Are you a strategic marketer who thrives at the intersection of high-impact brand media and performance growth? Do you want the agility, ownership, and speed of a tech startup, backed by the scale and resources of a global industry leader? With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. A little about the role... We’re looking for an experienced Senior Marketing Manager to lead upper-funnel brand media and help scale our growth across international markets. You’ll take strategic ownership of international brand investment, shape channel strategies across Out-of-Home (OOH), Connected TV (CTV) and digital video, and play an important role in defining how we grow and reach diners internationally. This is a role with plenty of scope to think big, test ideas and get hands-on with making them happen. Why this role is unique; Startup autonomy, enterprise scale: Build systems, test new channels and move quickly, while having the backing of world-class data, resources and an established global brand. True end-to-end ownership: From building investment cases and managing agency relationships to designing lift studies and getting hands-on with execution, you’ll have real ownership of the outcome. Cross-functional influence: You’ll bring together media agencies, regional market leads, performance marketing, creative partners and adtech engineering teams to make sure everyone is moving in the same direction. Room to grow: As our International Growth practice continues to scale, there’s an opportunity for your remit and leadership responsibilities to grow with it. 📈 What you’ll drive; International Brand Media Strategy: Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video. Full-Funnel Growth: Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI. Advanced Brand Measurement: Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment. Cross-Functional Growth Systems: Partner with creative and engineering teams to build campaign infrastructure and explore how AI-powered tooling can help us move faster across markets. Executive Leadership Alignment: Turn complex media and growth insights into clear strategies, business cases and roadmaps that help senior leaders make informed decisions. Test, Learn and Scale: Spot opportunities, test ideas quickly, learn from the results and scale what works. 👋 Our ideal candidate... You bring proven experience in integrated, brand or growth marketing, ideally in-house within a consumer tech brand or high-growth international business. You’ve directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video, and understand how to measure their incremental impact. You understand how brand, paid digital, CRM, content and product growth work together, and you’re equally comfortable thinking about the big picture and getting into the detail. You have an owner’s mindset. When you spot an opportunity or something that could