SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist – Technical SEO, Google Ads & Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Experience Level: Mid-Level to Senior Department: Digital Marketing / Growth Marketing About the Role At Pavago, one of our clients is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth. The ideal candidate has strong expertise in technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation . This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies. You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in AI-powered search optimization (AEO/GEO) . Key Responsibilities SEO Strategy & Optimization Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic. Conduct keyword research, competitor analysis, and search intent analysis. Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance. Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data. Execute ethical link-building strategies and monitor search algorithm updates. Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO). Paid Advertising & Lead Generation Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads . Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS). Develop and optimize landing pages, lead capture forms, and conversion funnels. Implement retargeting and remarketing campaigns. Collaborate with sales teams to align marketing initiatives with revenue goals. Content Marketing & Website Management Develop SEO-driven content strategies aligned with business objectives. Create and optimize website copy, blog articles, and landing pages. Manage website updates through WordPress, Webflow, or similar CMS platforms . Collaborate with designers, developers, and content creators to improve website performance and user experience. Analytics, Reporting & Optimization Monitor traffic, keyword rankings, conversions, and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager . Build performance dashboards and provide actionable marketing reports. Conduct A/B testing across landing pages, advertisements, and campaigns. Analyze user behavior and identify opportunities to improve conversion rates. Marketing Automation & CRM Manage email marketing campaigns, lead nurturing sequences, and automated workflows. Work with platforms such as HubSpot, GoHighLevel, Salesforce, or ActiveCampaign . Improve lead tracking, marketing attribution, and sales handoffs. Maintain accurate campaign data and performance reporting. Required Qualifications 3+ years of professional experience in SEO, digital marketing, or performance marketing. Proven success improving organic rankings, website traffic, and qualified lead generation. Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization . Hands-on experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools . Experience managing Google Ads and paid social media campaigns . Familiarity with WordPress, Webflow, or other CMS platforms. Understanding of conversion rate optimization (CRO), landing pages, and lead generation funnels. Experience with CRM and marketing automation platforms. Strong analytical skills and ability to translate data into actionable