Associate Creative Director, Copy - Healthcare Advertising
Precision Medicine Group USAUSD 121,000–155,000 / yearJunior
Why Precision AQ – Advertising
When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at Precision AQ are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fueled by purpose and comprised of the unique and varied perspectives and abilities of Precision AQ team members across the globe.
At Precision AQ, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.
Who we are: The mission of the Copy team is to be impossible to ignore through our dynamic collaboration and our aligned focus of changing the standard of care for our clients.
Who you are: Works with art director(s) to conceive and execute concepts. Presents work with comprehensive knowledge and defends work with logic and creativity. Establishes productive rapport and communication with clients to ensure strategic intent and narrative integrity for all deliverables. Solves day-to-day resource issues. Mentors junior staff.
Essential functions of the job include but are not limited to:
Writing
Leads the creative development of multiple brands, including art and copy, to ensure strategic intent for all pieces is achieved through creative.
Works with art and copy teams as needed at job initiation, prior to internal reviews, to ensure creative development is on track and in keeping with project brief deliverables.
Concept
Partners with an art director to develop compelling creative concepts
Oversees development of concept once from original idea through to execution and tactical pull through
Evaluates his or her own work, and the work of others, based on the core criteria:
On brand: Aligns with current brand standards
On strategy: Aligns with current creative brief and client-provided documentation
Clear, compelling, and stylish
Extendable and able to flow effortlessly through an entire brand
Presenting
Presents to and communicates with clients without supervision.
Client communications should lead to a shared understanding of changes needed and next steps for all deliverables. This includes:
Articulating story flow ensuring client buy-in
Offering strategic rationale for what was created
Explaining deliberate tone differentiation from competition
Team Interaction/ Management
Responsible for informing AT/PM team when inadequate information exists for a particular part of an ask
Responsible for strong relationships with other agency team members outside of the creative group along as well as clients.
Work with other team members to find solutions to challenging problem
Takes time to work with his/her direct reports on both areas in need of improvement as well as teaching them to leverage inherent assets.
Delivers constructive feedback, early/often and in-person.
Incorporates ideas and makes revisions in response to the feedback and criticisms of clients and team members in a business-like, open-minded manner. Offers well-reasoned and thoughtful critiques of others’ work
Product and Content Knowledge
Understands product, category and competition so that can easily jump into any strategic discussion
Demonstrates a thorough understanding of the brand narrative, key messages and data along with the ability to verbally communicate it internally and to clients
Ensures internal understanding of brand narrative as needed
Strategy
Engages in strategic conversation
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