SEO Manager, EU/UK

ABOUT QUINCE Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast. What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver. OUR CULTURE Quince is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before. We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place. Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths. Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory. If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, Quince is the place for you. Europe is Quince's next growth engine. We have launched in the UK, with further European markets on the roadmap, and organic discovery is one of the biggest untapped levers we have. We are looking for an SEO Manager, UK & EU. You will own the organic strategy for our European markets across both traditional search and generative engines (AEO), building our European playbook. This is a cross-market, hands-on role with an unusual amount of ownership. Technical SEO standards and platform-level architecture come primarily from our global SEO team in the US; you are the person who translates those foundations into a European strategy, identifies where Europe needs something different, and makes the case for it. You will work day to day with storefront, copywriting, merchandising, growth marketing, engineering and data — and you will be the main driver for organic growth in the region. If you want to build an organic program from the ground up in markets where the brand is still being established, this is that job. What you'll do Own the UK/EU SEO & AEO strategy. Build and maintain a market-level roadmap that reflects the real competitive dynamics of each country rather than a copy of the US plan. Decide where we play, which categories we go after first, and what winning looks like in each market. Partner closely with the global SEO team. Adopt and apply global technical standards, feed European requirements into the global roadmap, and flag where a one-size-fits-all approach breaks down in-market. Drive answer engine optimisation across Europe. Build Quince's presence in AI Overviews, ChatGPT, Perplexity, Gemini and the surfaces that follow. Own structured