Data & Analytics Lead

Location: Westminster, London Salary: Competitive Reporting to: Executive Editor The Role Reform UK is seeking an exceptional Data & Analytics Lead to build a best-in-class organisation-wide data and insight function from the party's Westminster headquarters. This is a broader opportunity than a conventional web or social analytics role: the successful candidate will help bring together disparate strands of performance, audience, membership, campaign and operational information into a coherent decision-making system. The Data & Analytics Lead will establish the data stack, reporting definitions, access, dashboards and analytical rhythms that allow senior leaders and teams across Reform UK to see what is happening, understand why and act quickly. Digital channels will be an important part of the role, but the aim is to create a shared source of decision-ready insight across the organisation wherever useful data exists. What you'll do Build the organisation-wide data and insight function Map the major data sources, owners, definitions, access rights, reporting rhythms and decision needs across Reform UK, identifying duplication, gaps and areas where information is currently fragmented. Design and implement a practical data stack that can bring together appropriate information from digital channels, website, search, email, ReformGo, membership, campaigns and other organisational systems. Establish clear definitions, baselines, targets and data-quality standards so senior leaders are not making decisions from conflicting numbers. Create a roadmap that moves the organisation from isolated reports and manual extracts towards trusted, timely and increasingly automated decision support. Key Responsibilities Build dashboards that drive decisions Create intuitive dashboards and scorecards for senior leadership and operational teams, focused on decisions rather than data for its own sake. Develop role-appropriate views so executives can see the organisation-wide picture while teams can drill into the detail they need to manage performance day to day. Connect output and activity to outcomes wherever attribution is reasonable, helping teams understand movement from attention to owned relationship, repeat behaviour, membership, participation or other useful actions. Automate recurring reporting and data preparation where practical, reducing manual effort and increasing the frequency and reliability of insight. Ensure dashboards show trends, targets and context rather than isolated totals that can easily mislead. Turn raw data into insight and action Produce concise, decision-ready analysis that explains what changed, why it matters, what is likely driving it and what the organisation should do next. Identify where audiences, members or supporters stop progressing through journeys and work with relevant teams to test improvements. Create a disciplined test-and-learn framework with hypotheses, success criteria and post-test analysis so the organisation learns systematically rather than anecdotally. Use segmentation and cohort analysis to uncover meaningful patterns in behaviour. Embed data-driven decision-making across Reform UK Work with the Executive Editor, Director of Operations and other senior stakeholders to establish regular performance and insight reviews that lead to impactful decisions. Support Website, Video, Social, Communications, Campaigns, Membership, Operations and other teams with practical analysis, helping each function understand its own performance in the wider system. Challenge weak assumptions and vanity metrics constructively, distinguishing signal from noise and making clear where the evidence is incomplete or attribution is uncertain. Train colleagues to understand the dashboards and core metrics so data literacy increases throughout the organisation rather than becoming dependent on one analyst. Own governance, compliance and trust B