Remote Senior Brand Designer & Systems Lead (m/f/d)

About RoomPriceGenie ✨🧞‍♂️ Founded in 2017, RoomPriceGenie is dedicated to helping hoteliers around the globe achieve optimal pricing. 🌍 We understand that many small hotels face challenges with digitalization, making their operations increasingly complex and often resulting in lost revenue. This is where we come in! We have developed a powerful solution that enables hotels to set the right prices in just seconds. ⏱️ Our state-of-the-art algorithm analyzes both internal hotel data and market trends to recommend pricing strategies that enhance revenue and improve booking rates. With customers spanning the globe—from the USA and Canada to Iceland, South Africa, China, Slovenia, Italy, and the UK—RoomPriceGenie has made a meaningful impact in the hospitality industry, and our clients love the results. ❤️ Now, we are excited to expand our customer base and spread the word about how we can support hoteliers in optimizing their pricing strategies. We invite you to join us on this journey! We actively encourage applications from candidates with diverse backgrounds to enrich our team and drive innovation. Your Responsibilities Before an independent hotelier sees anything related to RoomPriceGenie, they form a feeling. This role owns that feeling — and builds the systems that make it land consistently everywhere. The Senior Brand Designer & System Lead is two things at once. First: a true brand designer who lives and breathes visual identity and creating unique identities, executes beautiful work personally, and holds a clear instinctive point of view on what makes RoomPriceGenie visually distinctive. Second: an AI systems architect who transforms how design happens inside the business — building the infrastructure and self-serve frameworks that put on-brand creative capability in the hands of every team member, not just designers. What great looks like: No design bottlenecks, and the brand has never been more vibrant, distinct and alive. Core Accountabilities Visual Identity Ownership — Own and evolve the visual identity and full visual system; hold a proactive point of view on brand direction presentable to CMO, CEO, and exec team. Hero Creative Direction & Development — Develop/commission and direct the highest-stakes assets — campaign visuals, brand films, event creative, exec presentations — leveraging a trusted freelance network as needed. Set the brief, start the creative process, hold the standard, sign off the output. Social Visual Direction — Set the visual creative direction for LinkedIn, Instagram, and YouTube in partnership with Content and Demand. Be part of showing what ‘great’ looks like in asset production. Design AI System Architectur e — Own the transformation of how design happens at RPG. Build and evolve the AI-powered creative infrastructure — brand-trained models, prompt libraries, and self-serve templates — that puts on-brand design capability in the hands of every team member. Own quality, fidelity, and adoption. Measure success by what the business creates on-brand. Brand QA — Act as standard-keeper for all visual output; run fidelity checks across channels, regions, and partners; update models and templates as needed. Product Brand Partnership — Partner on visual brand development with Product; find ways to ensure the RPG platform and external marketing brand feel connected and aligned — an active partnership, not an advisory one. What Success Looks Like Top-level qualitative markers — distinct from the KPI targets above. A hotelier, partner, or candidate who encounters RoomPriceGenie — in any format — feels something. Comfort, intelligence, warmth, confidence. The sense that we genuinely understand them, and we are an industry visionary. That distinct, uplifting, emotive connection is always present. Our brand surprises and delights. There are small, precise moments in our creative — a motion treatment, a colour choice, a typographic detail — where something lands better th