Senior CRM & Automation Specialist (SCAS 0926)

At Skroutz , our mission is simple: we aim to amaze. From our humble beginnings back in 2005, we believe that happy customers equal happy merchants and it’s our job to understand and anticipate their needs and offer them an unparalleled, doubt-free experience. Our vision is clear: we aspire to simplify shopping, creating a trusted platform where millions discover and fulfill their online shopping needs easily and safely. Whether you're looking for a new smartphone, restocking your pantry with essentials, seeking the perfect outfit for an upcoming event, or simply hunting for that collectible gaming console, Skroutz is your trusted partner for seamless shopping experiences. And our ambitions extend far beyond Greece's borders. We're on a trajectory to become one of Europe's fastest-growing Marketplaces, with exciting expansions already underway in Cyprus and the Balkans. Our commitment to customer satisfaction remains paramount, guiding every decision we make. To achieve our vision, we seek individuals who share our passion for e-commerce and technology. If you're driven by the desire to create extraordinary shopping moments for our users, as well as help sellers all around the world grow their businesses, then we want you on our team. Join us at Skroutz and be part of a journey that's reshaping the way we shop online. Together, let's turn everyday moments into remarkable experiences. Ready for the challenge? #AimToAmaze How will you contribute to Skroutz vision Are you a data-driven CRM professional with a passion for building lasting relationships with customers? We're looking for a Senior CRM & Automation Specialist to join our Growth Marketing team, where CRM and performance marketing sit side by side under one goal: acquiring, engaging and retaining the millions of consumers who shop with us. This is a dynamic role for someone with foundational experience who is ready to help us engage, retain and delight the millions of consumers who shop with us. The way we run CRM is changing quickly: fewer one-off manual sends, more always-on automated journeys, and AI woven into the daily craft of building them. You'll be hands-on in that shift, working closely with performance marketing colleagues and alongside various departments (Marketing, Commercial, Product). Different channels, one scoreboard — growth. Your job is to turn data and insights into personalized communication that reaches the right person at the right moment, and to show what it moved. What You'll Do Leverage CRM Channels: Create multi-channel campaigns using different channels as email communications, push notifications and in-platform messaging. Execute Campaigns: Plan, design & execute ad-hoc and automated CRM campaigns to reach, engage, retain and reactivate consumers on our platform. Build Automated Journeys: Design and maintain always-on lifecycle flows (onboarding, first purchase, cross-sell, churn-risk, win-back) with proper triggers, branching, frequency capping and exit criteria — so that communication runs continuously instead of campaign by campaign. CRM Segmentation: Conduct in-depth audience segmentation analysis to ensure the right content reaches the right user at the right time. Develop and maintain dynamic segments based on behavior, lifecycle stage and engagement, including propensity- and score-based segments that update themselves. Personalize at Scale: Use dynamic content blocks, templating logic (Liquid, Jinja), product and catalog feeds, and AI-generated content so a user's browsing history, purchase behavior and lifecycle stage genuinely change what they receive. Use AI in the Daily Workflow: Apply AI tools to the repetitive parts of the job — drafting and localizing copy variants, generating and debugging SQL, QA-ing templates and payloads, summarizing campaign results — while keeping human judgment over what actually ships. Optimize Performance: Monitor key metrics and support A/B testing efforts to continuously imp