Senior Product Insights Analyst

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. About the team The Competitive Analysis & Insights function is part of the Platform & Business Analytics department in Sony Interactive Entertainment. SIE creates extraordinary experiences around play that inspire millions of people to interact with our products and services. Our team supports global product and business partners by developing actionable competitive insights providing essential context to inform strategic decision making. About the role The Senior Analyst is responsible for driving and completing competitive analysis projects. They need to be self-motivated and independent, capable of managing multiple projects from start to finish, working with varied sets of product & business partners. Their role is crucial in enhancing our analytical capabilities, output, and influence to inform the successful development, market launch, and operation of SIE products. Working alongside the existing team, their role will combine qualitative judgment with strengthening and elevating the team’s quantitative analysis capabilities. What you’ll be doing: Crafting and delivering impactful, actionable competitive market analyses and insights using all relevant sources and employing qualitative and quantitative methods Contributing to and developing our competitive analysis methodology as this function evolves within SIE, with a focus on quantitative analysis Assess market developments, competitor performance and platform strategies using relevant data paired with qualitative insight Managing analysis projects end-to-end, from initial briefing through to final delivery, follow-up, and impact assessment Developing repeatable analytical workflows and models that combine and validate internal & external data, critically assess evidence, and size markets and opportunities Managing and developing intelligence assets, including sourcing, processing, aggregating data, providing access, and distributing information Serving as the point of contact and representative for our team within the broader organisation Improving research efficiency through responsible adoption and implementation of AI tools What we are looking for You're a highly capable market analyst with strongly developed skills in competitive and market analysis and relevant experience in the gaming industry You’re passionate about the gaming sector and knowledgeable about the PC and Mobile categories, and the latest advancements in technology relevant to gaming You're a self-starter who can handle high-level project briefs with varying ambiguity and develop, manage and deliver multiple analysis projects in parallel You're an excellent communicator, crafting compelling narratives and effectively interacting with and influencing diverse stakeholders across all levels of the organisation You’re a strategic thinker with the ability to translate research into plausible scenarios and business implications You excel in quantitative and qualitative analysis and pragmatically adapt your approach to anticipate, interpret and meet client needs You have practical SQL proficiency at extracting and combining data, together with strong spreadsheet modelling skills You’re able to assess source and data quality, reconcile