Performance Marketing Manager - SEA (all genders)

Your mission At Sunday Natural, we’re on a mission to bring premium wellness products to millions of customers across Europe. As we accelerate our growth, Performance Marketing becomes one of our most important levers for scaling our brand and unlocking new markets. As our Performance Marketing Manager – SEA (all genders), you will play a key role in taking our paid search activities to the next level, combining deep SEA expertise with a strong focus on the entire customer journey.     Your role: You will independently manage and optimise our Google Ads campaigns , from keyword strategies and bidding to continuous performance analysis and testing. Going beyond traditional campaign management, you will work closely with our CRO team to identify and implement landing page improvements, run experiments and optimise the entire conversion journey – turning more clicks into customers. Your mandate: Turn every click into an opportunity for growth – building a smarter, more efficient and scalable customer acquisition engine for Sunday Natural.     Your Responsibilities & Impact Google Ads Management & Performance Optimisation Campaign Ownership: Independently manage, monitor and optimise Google Ads campaigns, with a strong focus on Search Advertising, campaign structures, keywords, bidding strategies and ad copy. Continuous Optimisation: Identify opportunities to improve campaign efficiency, conversion rates and return on advertising spend through structured testing and ongoing performance analysis. Keyword Strategy: Conduct in-depth keyword research, identify relevant search trends and continuously refine targeting and messaging to maximise campaign effectiveness. Conversion Rate Optimisation & Customer Journey Landing Page & Funnel Optimisation: Analyse landing page performance and customer journeys, working closely with our CRO team to identify conversion barriers and improve content, messaging and conversion elements. Testing & Experimentation: Develop data-driven hypotheses, contribute to A/B tests and translate results into actionable improvements that increase conversion rates. Analytics, Reporting & Collaboration Performance Analytics: Monitor key performance indicators, identify trends and translate campaign data into clear recommendations for further optimisation. Reporting & Dashboards: Build and maintain meaningful dashboards and reporting structures using tools such as Looker Studio and Excel. Partner Collaboration: Coordinate with external marketing partners, align on campaign performance and ensure transparent reporting and continuous improvement.   What You Bring: Education & Analytical Foundation: Strong analytical and structured problem-solving skills, developed through education and/or professional experience. Industry and Channel Know-How: 3–4+ years of hands-on SEA / Performance Marketing experience, gained in an agency or in-house environment, ideally within B2C or D2C. Deep Google Ads expertise, with a proven ability to independently manage, optimise and scale campaigns end-to-end. Experience in nutrition, food or supplements is a strong plus. Analytical Mindset & Reporting: You confidently analyse performance data, translate insights into actionable improvements and build meaningful reports and dashboards using Excel, Looker Studio or comparable tools. Conversion Focus: You understand the relationship between advertising, landing pages and conversion rates. Experience with CRO, A/B testing or landing page optimisation is a strong plus. Ownership & Initiative: You work independently, proactively identify opportunities and take ownership of measurable results. Communication & Collaboration : Strong communication and interpersonal skills, with the ability to collaborate across teams, present insights clearly and manage external partners effectively. Language Skills: Excellent German (C1 level) and strong English communication skills. What we offer An