Senior Paid Social Manager | Cult Beauty

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. Cult Beauty Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months. Why be a Senior Paid Social Manager at THG Beauty? The Senior Paid Social Manager is responsible for developing and executing Cult Beauty’s paid social strategy to drive customer acquisition, engagement, and retention. This role involves day-to-day management of paid social campaigns, budget ownership, and performance optimization across key platforms like Meta, TikTok, and Pinterest. Working closely with Brand and Ecommerce teams, the Senior Paid Social Manager ensures that paid social activities are aligned with commercial priorities and deliver against key business objectives. This role is ideal for an experienced paid social specialist looking to take on greater strategic responsibility, budget ownership, and stakeholder engagement. As Senior Paid Media Manager , you’ll: Budget & Forecasting: Day-to-day management of the paid social budget, including forecasting and reporting in partnership with the Digital Director. Strategy Development: The development and delivery of the paid social strategy across all key platforms (e.g., Meta, TikTok, Pinterest). Campaign Lifecycle: End-to-end campaign management, from planning and setup to optimization, testing, and analysis. Partner Relationships: Relationships with key social media platform partners, staying ahead of new features, best practices, and investment opportunities. Performance Insights: Reporting and insights on paid social performance to inform investment decisions and strategic planning. Measurement Frameworks: Adoption and utilization of measurement and attribution platforms to demonstrate the value and impact of paid social activities. What skills and experience do I need for this role? 1. Paid Social Strategy & Planning Develop and implement a comprehensive paid social strategy aligned with Cult Beauty’s overall marketing and business goals. Plan and execute both always-on and campaign-specific activities across all relevant paid social channels. Ensure paid social plans are aligned with the trading calendar, new brand launches, and promotional activities. Collaborate with the Brand team to ensure creative assets are b