Senior Product Manager - Measurement & Reporting

Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results. Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house. Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta. This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel. About the Role You’ll own Measurement & Reporting: the product surface where Vibe turns campaign delivery into proof. Performance is why clients pick Vibe. Trusted, actionable measurement is why they stay and scale with us. Reporting to the VP of Product, you’ll own the strategy and roadmap for how Vibe explains and proves the impact of CTV advertising across every vertical. Your main focus will be ecom and CPG, with growing coverage of apps, local, and travel. The goal is to make CTV outcomes as trustworthy and actionable as search and social, so clients confidently move more budget to Vibe. You’ll work daily with Data Science, Data Platform, Engineering, and our client-facing teams (CS, Sales, TAM). With Walmart’s purchase data now part of the platform, measurement is becoming one of Vibe’s biggest differentiators. What You’ll Do Reporting & Insight Own advertiser-facing reporting, including dashboards, outcome metrics, and exports that make CTV performance clear to both technical and non-technical buyers. Turn raw performance data into benchmarks and insights clients can grasp at a glance. Attribution & Incrementality Productize attribution and incrementality to a client-grade standard, not just an internal signal. Own integrations with the measurement tools clients already trust, such as MMPs, web/CAPI pixels, MMM, and third-party partners (e.g. Northbeam, Haus), so Vibe’s numbers hold up next to Meta and Google. Guarantee data accuracy, transparent methodology, and defensible results. Activation Translate measurement into clear recommendations and next actions that drive spend decisions. Close the loop between proven outcomes and campaign optimization, powering the “more performance → more spend” flywheel. Partner with CS, Sales, and TAM to make measurement the core of how we retain and grow clients. Use SQL and log-level data to validate methodologies, size opportunities, and prioritize by impact. What You Need 5+ years in Product Management on performance AdTech, measurement/attribution, or analytics products. Strong grasp of digital measurement (attribution models, incrementality and causal testing, MMM) and of why click-based models break for CTV. Solid statistical literacy, including experimental design, holdouts, significance, and confidence intervals. A track record of shipping client-facing reporting or insight products, and of making complex data simple and trustworthy for marketers. Fluency with outcome KPIs across verticals and with the ecom/CPG performance stack. Hands-on SQL and data explorat