President of B2B – EMEA & APAC

About the Role As the President of B2B – EMEA & APAC , you will be the executive leader responsible for the strategy, growth, profitability (P&L) and market penetration of VTEX's B2B business across Europe, the Middle East, Africa and Asia-Pacific. Reporting directly to the Chief Revenue Officer, your mission is to build and run a unified Go-To-Market machine, bringing Sales and Marketing together under your leadership. You will own the growth of our Annual Contract Value (ACV) in the region, making sure every demand generation initiative turns into pipeline, new logos and Enterprise expansion. You will be the face of VTEX to C-level executives at manufacturers, CPG companies and distributors, and you will set the standard for B2B digital commerce across very different markets, languages and route-to-market models. Barcelona, Spain (VTEX's main EMEA office). This is an in-office role, with frequent travel across EMEA & APAC and other global locations, like Sao Paulo, Medellín or New York. Key Responsibilities ACV, Sales and Marketing Leadership ACV growth ownership : Lead the value capture strategy and own the sustained acceleration of ACV across EMEA & APAC. Unified Go-To-Market : Give one direction to Enterprise Sales and B2B Marketing, removing silos so demand generation, positioning and deal closing work as a single revenue engine. Multi-market team leadership : Attract, align and develop leaders across Sales, B2B Marketing, Business Development and Customer Success in markets with different languages, cultures and buying behaviours. Executive Strategy & P&L P&L management : Own the financial results of the regional B2B unit, optimising marketing spend (CAC), net revenue retention (NRR) and overall profitability. Market prioritisation : Decide where to invest across EMEA & APAC, balancing mature markets with high-growth ones. Strategic account closing : Act as Executive Sponsor in complex negotiations, securing multi-year, high-ACV contracts with CEOs and enterprise buying committees. Alliances & Channel Ecosystem Partner amplification : Build strategic relationships with Global and regional Systems Integrators (GSIs/SIs) and specialised agencies to co-create joint marketing plans and drive indirect pipeline. Ecosystem fit : Make sure the partner network covers the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market. Market Voice & Strategic Direction Market intelligence : Feed insights from campaigns and sales engagements back to global Product, so the VTEX B2B Suite evolves with the real commercial mechanics of manufacturing and CPG customers: contract and customer-specific pricing, rebates, credit terms and multi-channel route-to-market. Industry positioning : Make VTEX the benchmark for B2B digital transformation and AI-driven commerce architectures in EMEA & APAC. Profile Requirements Digital commerce leadership on the brand side : Background in manufacturing or CPG, having led the digital experience function from the brand side. Multi-channel route-to-market : Proven experience managing traditional trade, key accounts, distributors and large specialised retailers, with a clear understanding of how channel conflict, pricing tiers and assortment differ across each. Strong commercial grounding : Contract and list pricing, customer-specific pricing, volume and rebate structures, credit terms and payment conditions, trade spend and margin management, and the ability to translate these mechanics into digital requirements rather than treating them as back-office constraints. Commercial planning cycle : Working command of demand planning and S&OP, and of how digital order capture feeds forecasting, allocation and fulfilment upstream. Full range of B2B selling models : Hands-on experience with self-service portals, assisted sales through field agents and representatives, and s