Associate Director, Media Planning, UK

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3780 - Associate Director, Media Planning, UK Role Summary and Impact The Media Planning Account Director works within a team of media planners with 1-3 direct reports, inspiring innovation and great thinking. Role will include: Strategic thinking, forecasting, weekly reporting reviews and campaign PCAs or QBRs. They will work with the team to ensure communication to the client is clear, compelling and of a high standard. The candidate will hold close client relationships and work alongside Client Services as the primary face of Essence’s acquisition media planning product for those clients. They will be ultimately responsible for campaign performance and the delivery of business-enhancing innovation. They will foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients. You will be a key player in the planning team for Google Ads, defining contextual layers and precision of budgets across channels, and to help evolve best practice, including pushing the adoption of emerging technologies, leading the development and deployment of planning frameworks and the main POC for clients from planning. Managing the team to deliver planning and buying of activity. Some of the things we’d like you to do: Be the point of contact for Planning across junior and mid level clients, lead weekly meetings with clients and presentations. Oversee and quality assure all deliverables produced by junior team members. Ensure the delivery of high quality strategic presentations, actionable weekly reporting, insightful post campaign analysis and clear briefs to Activation. Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes. Work with Activation and Analytics to design the test and learn framework for assigned campaigns. Take responsibility for the performance of assigned media budgets against intended outcomes. Be a point of escalation for team issues (within and outside the team). Contribute to internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and increasing Essential satisfaction. Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context. Management Responsibility: Motivate a team, leading by example while coaching juniors. Provide timely and actionable feedback to aid in team development and improvement. Strong spreadsheet capability is a must, with a strong handle on using formulas and ideally able to use AI to build scripts. Monitor and support Essential satisfaction across client teams, identifying and implementing ways to maintain or increase satisfaction. Foster strong working relationships across the client team to facilitate flawless execution of plans. Communicate effectively across all levels of the team. Understand when to escalate issues to managers. Calculate the workload implication of new campaigns and feed into resource management. Provide awareness and recognition for jobs well done. Skills and Experience At WPP Media, we b