Associate Director, Paid Search - Organic, Global Client Solutions

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3430 - Associate Director, Paid Search - Organic, Global Client Solutions Role Summary and Impact WPP Open X is a ground-breaking, bespoke agency model designed exclusively for The Coca-Cola Company (TCCC). This innovative structure brings together the best talent and capabilities from across the WPP network to deliver unparalleled creativity, strategic insight, and operational excellence. Our mission is to redefine the agency-client partnership, fostering a culture of deep collaboration, agility, and measurable impact. We are looking for a commercially strong, strategically minded and client-facing SEO Associate Director to lead the organic search, SEO and GEO agenda for The Coca-Cola Company across EMEA. This is a senior client leadership role within the international TCCC team, responsible for setting the strategic direction of the organic search programme across European markets, divisions and product lines. The role will ensure that WPP Media delivers a consistent, commercially valuable and operationally scalable approach across The Coca-Cola Company Brands. The ideal candidate will be confident advising senior clients, translating search and AI-driven discovery into business impact, and orchestrating multi-market teams to deliver high-quality strategic recommendations, governance, measurement and market enablement. They will act as a trusted partner to Honda and WPP stakeholders, helping to connect brand, product, customer journey and performance priorities across the region. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role specific: Experience in SEO, organic search, digital strategy, performance marketing or integrated media, with proven experience leading complex, high-profile client accounts across multiple markets. Strong commercial acumen, with the ability to connect SEO/GEO activity to Honda’s wider business objectives, including brand visibility, product consideration, customer engagement, lead generation, efficiency and measurable growth. Deep understanding of SEO, Generative Search Optimisation (GSO/GEO ) and AI-driven discovery, including optimisation for LLMs, AI Overviews, conversational search interfaces, structured data, entity authority and emerging search behaviours. Experience defining and governing measurement frameworks across EMEA, including LLM visibility , organic performance, market maturity, content effectiveness, customer journey visibility, cross-market reporting and next-generation KPIs beyond traditional Ability to translate traditional SEO strategies into AI-first search environments , ensuring Honda content is discoverable, authoritative and optimised for both search engines and generative answer Proven ability to manage multiple regional workstreams simultaneously , balancing strategic direction, delivery governance, stak