Associate Director, Video

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3654 - Associate Director, Video - UK Role Summary and Impact We’re looking for an AV Account Director to lead best-in-class AV planning and buying across a portfolio of clients, predominantly Nationwide, Audible and JML. The role is central to delivering market-leading AV strategy across TV, BVOD/VOD, Cinema and YouTube, ensuring excellence across both agency and client investment objectives. Working closely with senior internal stakeholders and client teams, this person will build strong, credible relationships, lead responses to briefs, oversee the delivery of campaigns with rigour and integrity, and help shape future-facing AV recommendations that drive growth for clients. This role requires a strong AV practitioner with excellent planning and buying expertise, commercial acumen, and confident leadership skills. The successful candidate will be responsible for maintaining high standards of output across the team, ensuring strong day-to-day account leadership, and helping push AV recommendations from good to great through audience insight, innovation and joined-up thinking. Responsibilities of the role include: Leading AV planning and buying across clients such as Nationwide, Audible and JML. Delivering best-in-class implementational planning across TV, BVOD/VOD/Online Video, and Cinema. Owning responses to client briefs and ensuring clear, insight-led storytelling underpinned by data and audience understanding. Overseeing the day-to-day investment process for clients, ensuring a sharp and highly efficient approach to value, quality and delivery. Building strong senior client relationships, while maintaining a close connection with day-to-day client contacts. Supporting and developing direct reports through clear roles, stretching goals and engaging career paths. Managing the AV planning and buying team for your brands with an inclusive leadership style and clear direction. Working closely with relevant accountability and investment stakeholders to ensure the highest quality delivery in the most commercially beneficial way. Maintaining close oversight of buying output, with expert judgement on plans and the wider AV marketplace. Ensuring contractual commitments, campaign delivery standards and client guarantees are met. Driving innovation across AV output, including future-facing activation opportunities in addressable TV, video and audio. Proactively forging strong relationships with media owners to unlock opportunities for clients. Contributing to new business pitches and supporting the transition of new clients where required. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Key skills and experience required: Strong AV planning and buying experience across TV, BVOD/VOD, Online Video, and Cinema. A deep understanding of audience pl