Data Governance Director F/H (CDI)

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Who Are We? WPP is the creative transformation company. We use the power of creativity to build a better future for our people, planet, clients, and communities. For more information, visit wpp.com . WPP Media is WPP’s global media collective. In a media-rich world, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com . At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media: Be Extraordinary: Fostering collective leadership that inspires truly transformational creativity. Create an Open Environment: Striking the perfect balance between employee fulfillment and client satisfaction, all built on mutual trust. Lead with Optimism: Actively driving growth and development to energize our entire organization. Missions & Responsibilities The Data Governance Director enforces global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets. He/She is responsible for transitioning data operations from manual checks to an automated Prevention–Monitoring–Correction framework. The rôle ensure strong data quality for global reporting, Optimus dashboards, and ultimately WPP Open integrations. As the Data Governance Director , you will enforce global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets. You will be responsible for transitioning data operations from manual checks to an automated Prevention–Monitoring–Correction framework. This role ensures strong data quality for global reporting, Optimus dashboards, and ultimately WPP Open integrations. 1. Data Governance & Taxonomy Management Framework & Model Ownership: Build, own, and execute the end-to-end Prevention–Monitoring–Correction data model. Annual Taxonomy Review: Lead the yearly cycle for global taxonomy review, cleanup, and integration of new data dimensions across all Maisons. Naming Conventions: Enforce standardized naming conventions globally, including unique Campaign IDs to enable automated campaign record aggregation via Accutics or internal systems. AdTech & Tracking Governance: Oversee tracking standards across server-side tagging, GA4, channel grouping governance, and migration projects (e.g., BBB – ARM Migration). 2. Operations & Compliance Management Data Accuracy Enforcer: Drive global data compliance from current baselines up to a strict 95% accuracy rate across all channels, Maisons, and markets. Input Data Readiness: Ensure clean, trusted input data flows into Optimus dashboards (and ultimately WPP Open), eliminating fragmented taxonomies and reporting discrepancies. Team & Process Oversight: Direct and advise Data Operations Executives and Associate Directors on best practices for automated data validation beyond basic string checking. Qualifications & Profile Experience: 8–10+ years of proven experience in Digital Data Governance, Taxonomy Management, or Media Data Operations. Background: Strong AdO