Director, Business Intelligence

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3394 - Director, Business Intelligence - GCS Role Summary and Impact This role is within Mindshare, a leading brand within WPP Media, where you will be responsible for the strategy, development, and operations of Estée Lauder’s data infrastructure and visualisation ecosystem. This role oversees the end-to-end data flow — from ingestion and transformation within GCP to delivery through Power BI dashboards — ensuring scalable, consistent, and high-quality data solutions across markets. The role will establish global standards, drive operational excellence, and partner with regional teams and clients to enable data-driven decisioning. Supported by a mix of FTE and project-based resources, this position is accountable for building and governing both the data operations framework and dashboarding capabilities. Data Operations (GCP, Adverity, Data Pipelines) Lead the roll-out and on-going maintenance of a custom instance of WPP’s Measure “Campaign Performance” platform, which leverages Adverity, SQL via DBT, Microsoft PowerBI, and Google Cloud Platform (GCP) Partner with the Client Analytics team to deliver on Learning Agenda and Measurement Plan priorities in both raw and visualized data Manage a roadmap and backlog of features in support of ELC’s evolving BI needs Coordinate with local market stakeholders to support or lead the development of key-market-specific features[ Own and manage the global GCP environment, including data ingestion, transformation, and governance Oversee integration of data sources via Adverity and other pipelines, ensuring reliability and scalability Define and implement business rules for data harmonisation and transformation Partner with Campaign Performance Product/Enablement and Custom Measure Consulting teams on platform evolution and requirements Establish and maintain operational processes, documentation, and quality controls across data workflows Skills and Experience Data Visualisation (Power BI / Dashboarding) Take an expansive view of business intelligence and data visualisation, delivering best-in-class dashboards and data exploration tools for media reporting, media plan visualisation, investment, and operations reporting Own the global dashboarding ecosystem, including data flow from GCP to Power BI solutions Define and govern filtering logic, metric definitions, and visualisation standards Lead the roadmap for dashboard enhancements, scalability, and performance optimisation Ensure consistency across global dashboards while enabling regional customisation where needed Data Sharing & Client Partnership Partner with client teams to enable and manage GCP-to-GCP data sharing solutions Act as the primary point of contact for data infrastructure and visualisation across stakeholders Translate business and client requirements into scalable data and reporting solutions Global Governance & Regional Enablement Define global standards for data models, business rules (including taxonomy applicability and adherence), and dashboarding frameworks Coordinate with regional teams on requirements, localisation needs, and adoption Balance global consistency with flexibility for market-specific use cases Team & Delivery Management Lead a hybrid team of FTE and project-based engineering,