Regional Director, Digital

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2644 - Regional Director, Digital - GCS Role Summary and Impact Team Honda is on a transformative journey with Honda Motor Europe to aid data-driven decisioning, prove marketing effectiveness and drive incremental order growth for its four divisions – Automobiles, Motorcycles, Marine and Power Products. To bring this vision to life, Honda has embarked on a deep strategic partnership with WPP. We are building a bespoke, integrated agency model focused on one clear ambition: to drive desire for Honda products, grow consideration and increase order intake. At the heart of this collaboration is WPP Open, our intelligent marketing operating system. WPP Open blends WPP's world-class creative and media talent with cutting-edge AI and technology to create hyper-personalised, immersive brand experiences. Our role is to connect with customers at every touchpoint, from global brand campaigns to individual customer journeys. By integrating media, strategy, data, and technology, we will maximise efficiency and effectiveness, accelerating growth for the entire Honda portfolio. Team Honda is seeking a Regional Digital Director to lead the digital and in-platform advancement of our global digital activity. The role is responsible for ensuring that our activation operations map to the strategic directions of Honda Motor Europe (HME) and support the ambitions of transparent, sustainable, data-driven decisioning. Reporting to the Global Client Lead, the successful candidate will work with WPP Media specialist teams across a variety of strategic programs designed to ensure performance excellence in the markets of Automobiles, Motorbikes, Marine and Power Products. This role requires a strategic and execution-focused leader with deep expertise in biddable media and data-driven marketing, ideally as these pertain to driving orders for Automobiles, Motorbikes, Marine and Power Products. The role will include supporting on HME operational frameworks including digital brand safety and suitability, audience targeting frameworks and digital data collection. The role will also extend into data-driven programs, focusing on the successful deployment and update of data solutions feeding in-platform execution. Skills and Experience At WPP Media, we believe in the power of culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values: Be extraordinary by leading collectively to inspire transformational creativity Create an open environment by balancing people and client experiences by cultivating trust Lead with optimism by championing growth, learning and development to mobilize the enterprise. The ideal candidate will have a strong background in digital media operations for planning and execution, proven leadership experience and the ability to collaborate across markets, platforms, internal and external stakeholders. Extensive experience in biddable media operations and execution within a large-scale organisation or agency environment. Proven leadership experience in managing teams and driving digital transformation. Strong expertise in data-driven marketing and the integration of 1PD data sets into digital platforms and digital au