Senior Associate, Analytics, UK

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3819 - Senior Associate, Analytics, UK Role Summary and Impact You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists. Some of the thing's we'd like you to do You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness. Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics. Play an important part in collating and reporting incrementality results from Meta, Google and other media channels Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility Skills and Experience You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies Experience in analytics, measurement, data science, or a related field Well developed problem-solving skills and the ability to think critically and creatively Strong communication skills, with the ability to engage both technical and non-technical audiences Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike Demonstrable experience at presenting data in a visually engaging and insightful manner Familiarity with SQL Nice to haves: Familiarity R & Python, including use of packages such as pandas, numpy, scipy & matplotlib Knowledge of market research methodologies Experience with cloud technologies, such as BigQuery, GCP & AWS Experience working with predictive models and data sources via APIs Speaking any European languages Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to   Be Extraordinary, investing in our employees to inspire transformational creativity. We also   Lead Optimistically, firmly believing in and   Championing Growth and Development   for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the c