Group Account Director, B2B

The Role Wpromote is looking for a Group Account Director to lead the growth, retention, and strategic direction of some of our largest B2B client relationships. You will serve as a senior strategic partner to clients, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys. Reporting into the Head of B2B Client Delivery, you will oversee a portfolio of complex B2B accounts while guiding the account teams responsible for their success. You will develop trusted relationships with senior client stakeholders, translate business and marketing objectives into integrated strategies, and ensure Wpromote delivers measurable value across every engagement. This role will also be responsible for identifying organic growth opportunities, managing account health and profitability, and developing account leaders across SaaS, professional services, and enterprise clients. You Will Be Serving as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts Building trusted partnerships with VP and C-suite client stakeholders and advising them on business, marketing, and growth priorities Overseeing the growth, retention, strategic direction, and overall health of assigned client relationships Identifying and advancing organic growth opportunities across existing accounts while supporting broader new business efforts Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP) Bringing strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying a strong understanding of cross-channel marketing dynamics Guiding the development of integrated, full-funnel marketing strategies across channels such as Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content Overseeing all aspects of client statements of work, including deliverables, renewals, scope changes, and change orders Leading executive-level client meetings, quarterly business reviews, annual planning sessions, and other strategic conversations Interpreting data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot to assess performance and identify opportunities to drive pipeline and revenue growth Ensuring marketing strategies align with client goals, sales priorities, and measurable business outcomes Managing the financial health and profitability of assigned accounts, including staffing, resource allocation, agency hours, forecasting, and scope management Collaborating with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns that generate qualified pipeline and measurable revenue impact Providing strategic oversight and quality control across client deliverables Anticipating account risks and developing proactive plans to protect client relationships, retention, and business performance Leading, developing, and motivating Account Directors and other account team members while fostering collaboration, accountability, and continued growth Helping improve account management processes, standards, and best practices across Wpromote’s B2B practice You Must Have 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment 5-6+ years of B2B client management experience Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams A demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programma