Sales Director – UK (Cybersecurity)

Meet Yubico Yubico is a global leader in identity security and creator of the YubiKey, the original hardware-backed passkey. We are publicly traded on Nasdaq Stockholm; our global footprint includes headquarters in Stockholm, Sweden, Silicon Valley, California; and Singapore. Why Join Our Mission? At Yubico, we are guided by a shared belief that your work matters. We operate under a cultural philosophy of Speed with Integrity , pushing the boundaries of technology to secure the AI frontier—protecting both human and agentic AI interactions—and leading the transition to post-quantum cryptography. In everything we do, we live by our core values: Battle Friction: We constantly look for new ways to simplify our products, our work, and the user experience. Inspire Higher: We think big, champion the open internet, and strive to do the right thing even when it is difficult. One Team: We are open, responsive, and collaborative, overcoming challenges and celebrating our successes together. Aligned with our commitment to open standards, we foster a thriving builder ecosystem through the Yubico Developer Program , offering free open-source repositories , libraries, and SDKs to help developers rapidly integrate strong hardware authentication into any application. Through close collaborations with technical partners like Google, Microsoft, and Amazon, as well as newer frontiers like OpenAI, we continue to shape a safer digital world while donating security keys to protect vulnerable communities, journalists, and humanitarian groups worldwide through our Secure it Forward program. The Role As cyber threats grow increasingly sophisticated, Yubico remains the proven standard in hardware-rooted, phishing-resistant security, trusted across the world’s leading technology firms, financial institutions, and critical infrastructure. We are advancing our GTM model beyond transactional hardware into a comprehensive, multi-pillar identity platform that bridges hardware root of trust with scalable subscription services (YubiKey as a Service) and modern digital identity capabilities. We are seeking an experienced Sales Director based in the United Kingdom (UK) to lead high-velocity enterprise expansion and secure strategic net-new accounts across the UK. Operating within a modern, data-driven sales architecture designed to minimize administrative drag and maximize customer-facing engagement, you will engage C-level security leaders, collaborate closely with strategic channel and advisory partners, and turn digital trust into lasting business resilience. Tasks & Responsibilities: Strategic Territory & Account Leadership: Formulate and execute a data-driven territory plan targeting named enterprise accounts, driving both net-new logo acquisition and deep expansion across key regulated verticals (including Financial Services, Technology, Manufacturing, and Critical Infrastructure). Drive Full-Portfolio & Subscription Adoption: Champion enterprise adoption across Yubico's hardware and software lifecycle solutions, accelerating customer transition toward predictable subscription models (YubiKey as a Service) and emerging identity platform capabilities. High-Impact Deal Execution: Lead complex, multi-stakeholder negotiations and architect large-scale enterprise agreements that address organizational risk, regulatory compliance, and post-quantum cryptographic readiness. Channel & GSI Co-Selling: Actively partner with the UK Channel Manager, leading distributors, and Global System Integrators (GSIs) to generate partner-sourced demand, attach deployment services, and scale customer reach. Cross-Functional Orchestration: Collaborate closely with BDRs, Solution Engineers, Customer Success Managers, and Professional Services to deliver an exceptional end-to-end customer journey from discovery through full-scale deployment. Executive Thought Leadership: Act as a trusted strategic advisor to CXO-level security leaders (CISOs,