Senior Marketing Manager

Who we are Yubo is the instantly social, social app: the leading real-time social discovery platform where you can meet new people for friendship, crushes and community. Our mission is to help young adults find community - whoever they are, wherever they are and whenever they feel social. That's why we’re building a more spontaneous and human social world, one based on interaction, exploration and possibility. We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow. Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards. Join us in this exciting journey and help us shape the future of social interactions! About this role We are looking for a Senior Marketing Manager to turn Yubo's brand ambition into brilliant, effective marketing, from major campaign moments to paid and owned-channel activity, and the smaller tests that help us learn what works. Reporting to the Director of Brand & Communications, you will translate Yubo's brand strategy into an executable US marketing programme. You will lead integrated brand campaigns, own campaign and paid-media planning and management, and build and manage influencer capabilities. This is a hands-on, high-ownership role for someone who can move comfortably between strategic thinking and execution. You will challenge plans constructively, make recommendations grounded in insight and data, and work closely with Creative, PR, Product, UA, Data, Trust & Safety and Legal to deliver marketing that builds the brand and drives growth. The role will focus on the US first, with scope to contribute to expansion into new markets as Yubo's marketing activity grows. This is a freelance position on a 6-month contract, with a target start of Q4 2026. Your responsibilites Turn strategic priorities into impactful marketing activity Lead the development and execution of Yubo's priority brand campaigns in the US, from insight and strategy through briefing, delivery, optimisation and reporting. Translate Yubo's positioning, audience priorities and seasonal moments into cultural marketing activity that earns attention amongst Gen Z. Develop integrated channel plans across paid, earned and owned activity, working closely with PR and Creative to ensure every channel plays a clear role. Own campaign budget planning and day-to-day management, partnering closely with UA on paid-media strategy and optimisation. Explore new, less traditional ways for Yubo to reach and engage people, challenging default channel choices and designing approaches that make marketing work harder. Establish brand marketing operations and measurement Establish effective working rhythms across Brand, Creative, PR, Product, UA and Data, from briefing and approvals to reporting and learning. Work closely with Data and UA to analyse performance and make clear, evidence-based optimisation recommendations. Build clear measurement plans so every campaign, test and experiment informs future investment and potential expansion into new markets. Identify, recommend and deliver smaller tests and experiments that help Yubo learn quickly and improve future investment. Build influencer, social and community activity Build the plans, operating models and internal capability needed to deliver consistently strong influencer activity and integrate it into wider campaign plans. Manage influencer agency relationships, negotiating cost-effective partnership models that maximise impact and effectiveness